Intrusive Thoughts
By Chris Tester - British Male Voiceover Artist
Intrusive thoughts…
We all have them.
Especially when it comes to ‘content’.
I’m not interesting enough
I’m not talented enough
I’m not entertaining enough
Each post risks showing up our imperfections.
But I’d argue that THAT is what makes the most interesting content.
If your content is just all about the ‘wins’, you’re gonna have problems:
1) Posting wins gets repetitive quickly
2) It stops people getting to know the real YOU.
3) It makes you LESS memorable.
The best content isn’t about you.
It’s about allowing your audience to see THEMSELVES within your story.
The ups and downs
The lessons learnt
The battle - the drama - picking yourself up and going again.
I’m not saying post only for pity or feel like you have to overstate.
But don’t be afraid to share the journey.
It will inform other people’s journeys.
Assure them that THEY are not alone.
That’s what carries real value.
#contentcreation #socialmedia #voiceover #storytelling #personalbrand