A well produced explainer video is a straightforward way to get your message across, typically using a simple and engaging animation. Whether it’s a product, service, software demo or app, an explainer video is a great way to let your customers know precisely what you are offering, and provide a clear overview of how it works.

The explainer voiceover is often casual, conversational and informally breaks down the complex into bite sized digestible chunks so as not to be intimidating. It is guiding its audience with reassurance and clarity. But there is still room for a range of delivery styles depending on the gravitas of the subject, the urgency of the messaging, and whether the audience is B2B or B2C.