Another week...
Another AI controversy 😞

We're kind of used to this now, right?

But it seems like we still need to draw attention to this sh*t.

Chat GPT creators Open AI showcased their AI voice model 'Sky' last week, which just happened to sound VERY like actor Scarlett Johansson.

This is no coincidence.

One of Johansson's roles was playing an AI in the film 'Her'.
Open AI's Sam Altman even referenced the film in a Tweet.
It's an easy way to score extra publicity points.

It's now been revealed Johansson was approached twice to use her voice.

The second time was just after the AI voice sounding like her was publicly previewed, giving the impression they were trying to apply pressure.

To her credit, Johansson stood firm.
In fact, she got her lawyers to push back.
And less than a week later, the voice has been removed.

But if Johansson hadn't been a celebrity?
If she hadn't had those lawyers?
What would have happened 𝘡𝘩𝘦𝘯?

This isn't just a misunderstanding or  mistake.
These people are seeing what they can get away with.

If someone's voice can't be bought, then what's stopping you creating something nearly identical and trading off the association anyway?

So before you jump back on Chat GPT to brainstorm some more content ideas, or Midjourney for another social media image...

Remember that.

Sure - technology is always evolving.
And almost every bit of tech we use comes with moral questions.

But in the face of all that complexity,
we need to make our consumption 𝘀𝘰𝘯𝘴𝘀π˜ͺ𝘰𝘢𝘴.

The creators of this tech are prepared to do lots of things to 'democratise creativity' using assets they don't own.

And sharing this story is part of that.

How do you feel about using generative AI right now?

By Chris Tester - British Male Voice Actor