This week, I've spent four hours recording a dream project.
❌ But I didn't audition for it.
❌ I didn't pitch myself for it.
❌ I didn't even know about it.
Instead, a director simply dropped into my inbox wanting to collaborate on something that combined two of my favourite things:
𝗩𝗶𝗱𝗲𝗼 𝗴𝗮𝗺𝗲𝘀
𝗔𝗡𝗗 𝗦𝗛𝗔𝗞𝗘𝗦𝗣𝗘𝗔𝗥𝗘.
Now I've signed an NDA, so I can't share much more other than it's very much a proof of concept.
But this is a perfect example of when marketing 'for exposure' - done right - can actually work in your favour.
How?
Because the director in question had seen me on Instagram, performing excerpts from 𝘣𝘰𝘵𝘩 Shakespeare and games.
And because the deeper he dug, the more my body of content hammered home 𝗪𝗛𝗢 I am, 𝗪𝗛𝗔𝗧 I love and 𝗪𝗛𝗬 I do it.
So rather than spend time auditioning hundreds of actors, he saw what he wanted and reached out.
The project itself hasn't been formally announced, so I would never have known to put my hat in the ring in the first place!
Thus proving one of the benefits of social marketing...
It opens you to leads and projects you never knew existed.
I'm not saying this is the only way to market.
It DEFINITELY isn't.
And neither is it for everyone.
But if you consistently position yourself in the right way, putting out the right content that refelcts your passions, your personality and your values...
Things. Do. Happen.
By Chris Tester - British Male Voice Actor