By Christopher Tester - British Male Voiceover

Marketing people love talking about emotions.
Put aside the thinking, we want people to FEEL.
That's how we get people to do stuff after all...

If all we had to do was use logic,
Marketing would be a very dry place indeed.

We buy stuff in the hope that it will 𝘤𝘩𝘢𝘯𝘨𝘦 things.
It's an emotional investment in the 'potential' us.
But audiences are getting savvy to this too.

It's not enough to just hit one emotional note repeatedly.

Why?

Because emotions are fluid.
They're as fickle as cats.
And if you just play one note...

It rings false.

Take the speech: https://www.youtube.com/shorts/bWEyF4xC9G8

What makes the writing great is a 𝗟𝗔𝗬𝗘𝗥𝗜𝗡𝗚 of emotions:
• Pride
• Disdain
• Anger
• Self-loathing
• Pity

The emotions play against each other, go in unexpected directions -
THAT'S what makes it engaging.

So by all means talk about EMOTION in your STORYTELLING 👏🙄
But maybe dare to dig a bit deeper.

Is there any potential to trigger something unexpected?
Because I promise you - that will be far more memorable.

#storytelling #storytellingmarketing #emotion #mediaproduction #videoproduction