Do you know one of the best ways to drive organic traffic to your website?
Writing regular long or short form content, i.e. blogs and microblogs.
This helps your SEO efforts and the more content you have for your visitors to find and read, the more trustworthy Google deems your business to be.
The more traffic you get, the higher up your site will rank on the search engine results page (SERP) over time.
So, this is really worth putting some effort into.
But, if you haven’t exercised those writing muscles for a while, where do you even start?
Here’s a standard writing process that is easy to follow and build upon:
- Pre-write
Think of an idea
Discuss your idea with someone if you need to
Research your topic and plan out your blog with a few key words
- Draft
Write the skeleton of your story
Look up unfamiliar terms and words you might need to explain better
- Revise
Reread your blog to ensure everything is in the right order
Add details as needed
Change word choice for easier reading and comprehension
- Edit
Check for capital letters
Check for punctuation
Use the spell-checker
Break up larger paragraphs with white space or images
- Publish
Create a final copy of your blog post
Rewrite anything that doesn’t feel easy to read
Print it out instead of reading it off your screen – some mistakes will be more obvious this way
Add any other illustration or images
Check that links are working if you’re referencing any
And finally, click on that publish button
Do you follow a structured process when you write content for your website?